AdVini has acquired a significant share of the Ken Forrester wine brand. Ken Forrester will remain as Chief Executive Officer to manage the business.
This comes shortly after the AdVini group purchased the venerable Stellenbosch stalwart, Le Bonheur, with plans to upgrade and restore the brand, as AdVini did with L’Avenir Wine Estate, renowned for its world class Pinotage.
AdVini owns exclusive wine properties across France, as well as in Chile and South Africa and its history is firmly established in the best terroirs of these wine producing countries.
Listing the Ken Forrester brand to its portfolio means it will be distributed throughout Europe and Asia by AdVini, while Ken and his team will maintain growth in their current North American and English markets. According to Ken, this could mean sales doubling in the next five years.
“The AdVini Group is a wonderful fit for our brand, with huge international market experience and superbly backed by over 100 sales people across the globe,” says Ken. “AdVini offers the most exciting growth potential for our brand and this acquisition places Stellenbosch and South Africa firmly on the map."
More about Ken Forrester Wines:
Situated on the slopes of the Helderberg Mountain, in the heart of South Africa's most famous wine region Stellenbosch, Ken Forrester Wines is commonly referred to as the Home of Chenin Blanc and other premium award-winning wines. The range of top quality wines has received massive national and international acclaim with literally hundreds of awards and accolades over the last 22 years and are widely available in reputable restaurants and exported around the globe. Ken Forrester’s philosophy has always been to create a range of handcrafted, individually made wines that suitably complement a wide variety of food styles and provide excellent value.